The Power of Story Telling: Creating Authentic Campaigns

Thriving / Briefing Paper

Cover of Authentic Campaigns publication

Being yourself at work is a key component in being a confident individual.  And confident individuals are good for business.Storytelling is part of the fabric of our daily lives.  We all use stories to share our dreams, our hopes and our experience of the world, every day.  Stories help humans to share, learn and grow.  They are not just for the big platform moment; they are also useful for those times at work when you need to share something personal, to help a team member understand how you work, and how they can work better with you; or when you need to ask your boss for an adjustment so you can contribute your best.
But it’s really hard to know how to share your story of disability or ill health or “difference”.  And whether you describe yourself as someone with a disability, or not, it can be enormously difficult to work out whether to mention it at all in the context of work – whether your difference is obvious or hidden. Social media and internal campaigns to

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