Be Yourself - How to create a video-sharing platform to build disability confidence
Thriving / Briefing Paper
The ‘Be Yourself’ campaign from Shell is an innovative and interactive approach to help disabled employees be themselves at work. It features a series of short films from 15 Shell employees with a disability, across different geographies, and with different impairments. Shell has written a ‘how-to’ paper for Kate Nash Associates offering other organisations a 10 step approach guide on how to create a video sharing platform to help disabled employees be themselves at work.Being yourself at work is a key component in being a confident individual. And confident individuals are good for business.The ‘Secrets & Big News’ publication by Kate Nash Associates offers some fresh ideas about how disabled people can be themselves at work as well as what employers can do to support the process. Social media is increasingly being used, to good effect, by employers. It can provide fresh opportunities to stimulate employee engagement and cultural change. Shell has 90,000 employees who
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